Investors and analysts who predict and anticipate improvement in a market are described as bullish; those with a pessimistic outlook as bearish. Statistically, such market attitudes are often wrong. Sitting Bull (1831-1890) was a Hunkpapa Lakota holy man and chief. He was the spiritual leader of the band of Indians attacked by Lt. Col. George Armstrong Custer at Little Bighorn. Although Sitting Bull did not participate in the killing of Custer's troops, he encouraged it. Red Bull was created by a Thai/Austrian company in 1987 and grew to be the best selling energy drink in the world in 2013. Its marketing slogan is "Red Bull gives you wings." Despite the athletic hype, Red Bull (like most energy drinks) contains large amount of caffeine and sugar.

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