The Reality of Gundam
Alongside the transforming genre, the giant robot genre established a major scene by developing and reiterating the format established by Mazinger Z, but in 1979, at the very end of the giant robot genre of the 1970s, Mobile Suit Gundam [fig.1] emerged as the greatest work to revolutionize the genre. One might say that this work heralded Childhood’s End for robot anime. Gundam was an attempt to find out how one could create a work that had a sense of reality within the confines of robot anime for children. What kind of reality did they look for?
Fig.1. Gundam Statue at Gundam Front Tokyo museum in Odaiba, Tokyo Japan
The Gundam Creators’ Challenge
The company that created Gundam, Sunrise, was founded in 1972 by several Mushi Production staff members who became independent from the company (founded by Osamu Tezuka to produce the anime version of Astro Boy) after it entered financial difficulties Mushi Production went bankrupt shortly afterwards. Sunrise only carried out managerial activities; the involvement of the creators, including those for Gundam, was handled on a freelance basis per project. As anime adaptations of manga were already monopolized by major companies, this new, small company on the anime scene opted to create original works and “work with sponsoring toy companies to sell products based on the work” (1), and inspired by the success of Mazinger Z, operated in the robot genre, where it aimed to
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